One screen that shows what the business is doing.
Turnover, earnings, enquiries and where they came from, in one place and in plain language. The panel is built for your business, so it shows your figures, not an average of something that has nothing to do with you.
Who it is for
A panel is not for every website.
Worth it if
- Enquiries or orders already arrive and you cannot tell which channel brings them.
- You add the figures up by hand, across spreadsheets and messages, once a month.
- You decide where to spend on instinct, because the data is not in one place.
Not worth it if
- The site has just launched and there is not enough traffic to see anything. Content first, panel later.
- You need accounting or invoicing. A panel shows what is happening, it does not keep your books.
- Nobody in the company will open it. A screen nobody looks at changes no decision.
The problem
Three things you cannot see without one.
You cannot place the enquiry
Somebody called, but nobody knows whether they came from Google, from Instagram or from a recommendation. Without that you cannot tell where to spend next month.
Figures live in five places
Some in email, some in messages, some in a spreadsheet. Adding it up takes an hour and happens rarely, so a problem gets noticed late.
GA4 shows everything except the answer
Ten reports, and none of them says how many enquiries arrived and what they are worth. The owner opens it once, does not follow it, and never opens it again.
The base
Every panel has this.
However customised it gets, these four are in all of them. Everything else is added to fit your business.
Turnover
How many orders or enquiries arrived, by day and by month, compared with the period before. Without it no other number has any context.
Earnings
How much of that was actually collected. A visitor count without this number is vanity, not something you can decide on.
Clicks and behaviour
What actually gets clicked: which button, which product, where people give up. This is the part that tells you what to fix.
Sources
Where the visitor came from and which page turned them into an enquiry. This is the answer to where to spend next month.
Variants
Six kinds of panel.
Usually two or three get combined, rarely all six at once. This list exists so we know what we are talking about in the conversation.
Analytics
Visits, sources, behaviour on pages and conversions. A replacement for GA4 for someone who never opened it anyway.
Enquiries and clients
Every enquiry with its source and status. Who got back, who is waiting on a quote, who dropped out and why.
Content
Editing text, images and pages without me. For a site that actually changes, not one that sits unchanged for a year.
Orders and bookings
An overview of orders or appointments, statuses and notifications. The most common reason a panel gets asked for at all.
Client portal
Your client signs in and sees their own: documents, job status or order history. It takes a share of the phone calls away.
Operations view
A screen for the daily work: what is due today, what is late, who is on what. This is the closest a panel gets to replacing a spreadsheet.
Instead of GA4
Why analytics of your own, not Google.
It is not that GA4 is a bad tool. It is that it was made for an analyst who opens it every day, not for an owner with ten minutes a month.
One screen, not ten
The question is always the same: how many enquiries arrived, from where, and what they are worth. The panel answers that straight away, with no report to build.
No cookie bar
Measuring basic traffic yourself needs no consent, so there is no bar covering half the screen and pushing a share of visitors away before they read anything.
The data stays yours
The figures sit in your own database, not with a third party. That is both simpler legally and practical: the data does not disappear when somebody changes their terms.
Honest to the end: anything beyond basic counting, meaning following an individual visitor over time and advertising pixels, only switches on once the visitor consents. The panel is accurate in what it counts, but it does not claim to see everyone.
How it is built
There is no ready platform, and that is deliberate.
I am not selling you an account on somebody else's system. Every panel is built for that business, on the same approach I have used before, so you get a screen that speaks your language.
- 01
Built around your business
The same four things sit in the base of every panel, but what gets tracked alongside them depends on what you do. A tradesman and a shop do not look at the same numbers, so the same screen makes no sense for both.
- 02
The price follows the scope
A panel showing turnover, earnings and sources is one job. A panel running orders with a client portal is another. That is why there are two levels, and a range inside each.
- 03
Not the first one I have built
Every system I have built has its own panel and it is in daily use. I cannot show them, because a panel by its nature displays turnover and earnings, and those are my clients' business figures, not my portfolio.
A demo panel with real functionality on made up data is coming to the Demo Lab. Until then, I walk you through a panel live on the call and show you concretely what it displays.
How it goes
Four steps to the first screen.
A panel is not built from a list of features but from the questions it has to answer. That is why the first step is not development but a conversation about the decisions you make.
- 01Which decisions you make
I ask which decisions you make every month and which figure you are missing for them. The list of screens comes out of that, not the other way round.
From youHalf an hour of conversation and an honest answer on how you track figures today.
- 02Measurement on the site
I set up measurement on the site: forms, buttons, sources. This step has to come before the panel, because the panel displays what was measured.
From youAccess to the site, if I did not build it.
- 03Panel and data
I build the panel and let it collect. The first month is also a check that the figures match reality, not just that they display.
From youConfirmation that the figures match what you see in the business.
- 04Handover and walkthrough
I hand over the access and we go through the panel together. The point is that afterwards you do not have to call me to see your own number.
From youWho in the company will look at it, and how often.
Two levels
Setup and monthly, both said up front.
A panel has two figures and both are here. The one off is the build. The monthly is the running: server, backups, watching that measurement has not broken, and small changes.
Analytics Lite
BuildBAM 400 to 800
plus
MonthlyBAM 99 to 149for at least six months
Who forAn owner who wants to know where enquiries come from and how many there are.
- Turnover, earnings and sources
- Clicks and behaviour on pages
- Enquiries with their source
- One account
Admin Pro
BuildBAM 800 to 2,000
plus
MonthlyBAM 199 to 349for at least six months
Who forA company where the panel enters the daily work, not just the monthly review.
- Everything in Lite
- Orders, bookings or content
- Several accounts with different rights
- Screens built around your business
The monthly fee is not a subscription to access your own data. If you stop, the data stays yours and gets exported. What ends is the work on the panel, not your ownership of the figures.
Prices do not include VAT
Not included
What a panel does not do.
I write this up front, because a panel often gets imagined as a system that runs the whole company.
- Accounting, invoicing and fiscal receipts
- Entering data for you and keeping content up to date
- Connecting to a system that offers no way in for an outside program
- Answering the enquiries that arrive through it
Questions
What I get asked most.
- Does it replace Google Analytics?
- For most owners yes, because it answers the questions GA4 was being opened for. If you have an agency running ads that needs GA4, both can run alongside each other.
- Can I get a panel without a new site?
- You can, if measurement can be placed on the existing site. I check that before quoting, because on some closed platforms it is not possible.
- What am I paying for monthly?
- Server, backups, watching that measurement has not broken, and small changes. If measurement breaks and nobody is watching, the panel shows zero for months and that gets noticed far too late.
- Who sees my figures?
- You and the people you give access to. I have access while I work on the panel and that ends when you say so. I do not use your figures as a reference to anyone.
- What if I stop working with you?
- The data gets exported and stays yours, like everything else I have built. What ends is the work on the panel, not your ownership of it.
- Can it do something not on the list?
- Usually it can, and that is the point of building it per project. Every such item is quoted and agreed up front, not discovered at the end.
Next step
First let me see what is being measured.
Send me your website address. I will check what is currently measured on it and what is being lost, and tell you whether you even need a panel before that is fixed.