The price follows the scope of the work, not the number of pages.
Here are the packages and what each includes. You get the price for your job in a quote after we talk, with no obligation. It follows the scope of work, not how your firm looks.
The frame
Five levels, so we know what we are talking about.
Before the packages, the split I use in every conversation. It explains why two sites with the same page count do not cost the same.
- 01
Level 1, presence
A one page or small informational site, basic contact and an SEO foundation.
- 02
Level 2, source of enquiries
Several service pages, a clear path to an enquiry, forms, and measurement of where enquiries come from.
- 03
Level 3, authority
A wider structure of services and products, content blocks, local pages, a gallery and richer interactions.
- 04
Level 4, sales and operations
Shop, bookings, configurator, a customer or admin panel, automations and integrations.
- 05
Level 5, platform
A system with several clients and roles, subscriptions, custom workflows and integrations over an API.
A level is not a quality grade but scope and business function. For a smaller firm Level 2 is more often the better choice than an unnecessarily expensive Level 5, and I will say so even when Level 5 is the bigger job for me.
Building a site
Four packages, picked by the job.
You get the price of each package in a quote, based on your job. What raises and lowers it is further down the page.
Economy
Price on request
For whomAnyone who needs one page that works and plans nothing beyond it.
ScopeA single landing page on WordPress. Hosting and the domain stay with you and are not included.
Durationunder 7 days
Launch
Price on request
For whomA firm that needs a tidy presence and one clear point of contact.
ScopeOne page or up to three simple pages, basic measurement and an SEO foundation.
Duration1 to 2 weeks
- Most often chosen
Growth Website
Price on request
For whomA firm whose site should bring enquiries, not merely exist.
ScopeFive to eight pages, a service structure, local SEO and conversion tracking.
Duration2 to 3 weeks
Authority Website
Price on request
For whomA firm with several services or products and serious competition.
ScopeEight to fifteen pages, a first content block, a calculator or another custom interaction.
Duration4 to 5 weeks
Economy is the entry option and it is deliberately the smallest: one page, with no system around it. If you need the site to bring enquiries, start at Launch. Economy solves presence, not growth.
The clock starts when the material arrives, not when the contract is signed. That is the only part of the deadline outside my hands, and the only reason one ever slips.
Partnership
The same site, a smaller entry cost.
For those who cannot pay a deposit for the whole build. It is not a cheaper version of the work but a different way of paying for the same work.
Setupon request
plus
Per monthon requestfor at least 12 months
- A Growth Website, built to the same description as above
- Managed hosting and technical maintenance
- Up to two small changes a month
- One new optimised page or piece of content a month
- Enquiry tracking and a short monthly report
Ending it before the term is up
In the first six months
the difference to the full price
The site is already built and handed over, so you pay the difference up to the full build price of the Growth Website package, less the setup you paid at the start.
From month seven to month twelve
less every month, down to zero
You only pay the part of that difference the instalments have not covered yet. Every payment reduces it, and after the twelfth it is zero.
This is the only charge for ending early. The remaining instalments are not billed. Everything paid for and built up to that point stays yours, and the domain is in your name anyway.
After 12 payments the site is fully yours, and you either move to Care or continue with Growth.
An existing site
When we are not starting from scratch.
Six ways of working on a site that already exists, from the smallest to the largest.
Audit and action plan
A review of usability, SEO, speed and technical problems, with an ordered list of priorities.
A new page
Structure, design, development, form and on page SEO for a single page.
A larger change
A new section, form, calculator, filter or integration, and a set of related changes.
Partial redesign
The main screen, the navigation and the key pages, without a full rebuild.
Full rebuild
New architecture, design and code, carrying over the content that holds value.
Migration or rescue
A move, a speed fix or a security intervention, depending on what is found.
For unclear or inherited code a fixed price comes only after the audit. Part of the audit fee comes off the work, and how much depends on the scope that comes out of it.
Online shop
Three levels, by what the shop actually does.
The number of products is the smallest part of it. What moves the price is variants, payments and links to what you already use.
Shop Starter
Around twenty products, delivery, cash on delivery and bank transfer, basic shop SEO.
Shop Growth
A larger catalogue, variants, card payments and sales measurement.
Shop Custom
Your own logic, B2B pricing, a link to stock or to a business system.
Billed separately
- Card provider fees, which sit between you and them
- Licences for themes, plugins and outside services
- Entering the catalogue and writing product descriptions
- Product photography
- Translating the catalogue into another language
Monthly, SEO
A monthly price is defended with a list of work.
So next to each level sits what actually gets done, rather than a promise about rankings.
Growth SEO
Per monthfor at least six monthsOne town and ordinary competition.
- Technical review and fixes
- One new optimised page or article a month
- Internal linking and a Search Console review
- A monthly report about enquiries, not only rankings
Growth Plus
Per monthfor at least six monthsSeveral towns or strong competition.
- Everything in Growth, at a larger scale
- Up to four articles a month
- Local pages per town
- Competitor tracking and a content plan set in advance
Below six months SEO is a cost without a result, so I would rather not take it on than explain later why nothing moved.
Hosting and Care
So the site runs, and somebody answers.
Hosting is a yearly cost. Care is monthly and is not compulsory alongside it.
Managed hosting, domain and SSLPer year
plusOptional, on top of hosting
Care Basic
Per monthfor at least six monthsUpdates, backups, monitoring and one small change a month.
Care Pro
Per monthfor at least six monthsEverything in Basic, up to three changes, priority in the queue and a speed review every three months.
Care keeps the site alive and secure, Growth pushes it forward. Two services and two invoices, and neither replaces the other.
Panels
When you want to see the numbers, not guess them.
A panel is paid for separately because it is separate work. It is not a free extra that comes with a site.
Analytics Lite
Buildon request
plus
Per monthon requestfor at least six months
Revenue, earnings, clicks and traffic sources on one screen.
Admin Pro
Buildon request
plus
Per monthon requestfor at least six months
Everything in Lite, plus enquiries, orders or content, depending on how the firm works.
A panel is built per project. There is no ready made platform. The figures in existing clients' panels are their business data and do not go public.
Applications
No packages, only phases.
An app is not sold from a price list. What sits here are the phases and scopes, so the order of work and what we discuss before a quote are clear.
- Discovery, scope and technical plan
- Clickable prototype
- MVP, by the scope below
- Iterations after launch
- Simple app
- Micro SaaS
- Business system
The MVP and the iterations have no price before discovery, and that is not dodging the question but the only honest offer: the gap between the smallest and largest version of the same description is often fourfold.
What matters
What moves the price, in both directions.
This is the part that makes the packages worth reading. Most of these you can influence before you even send an enquiry.
Lowers the price
- Material in order, text and images on time
- One person who decides and answers
- A smaller first phase, with additions later
- Willingness to start from a proven pattern rather than from nothing
Raises the price
- More services, each of which needs its own page
- Copy written by me instead of supplied by you
- Links to software you already use
- Online sales, product variants and card payments
- A second language and a second market
- A short deadline that pushes other work aside
Never included
What is always paid for separately.
It applies to every package and every level, so it sits in one place instead of in small print six times.
- Photography and buying stock images
- Entering a large product catalogue
- Translation and proofreading
- Licences for themes, plugins and outside services
- Advertising budget
- Content you do not supply, unless we agreed that I write it
Payment
Three instalments, no surprise at the end.
The same schedule for every build package. The partnership runs monthly, as described above.
- 50%up front
- 30%when the structure is approved
- 20%before launch
Two rounds of revisions are included. Those are smaller changes to a finished page: text, images, spacing, small corrections.
Larger changes and anything after those two rounds are agreed and billed separately. Changing the scope mid way is not a revision but new work, and it is treated as such.
Questions
What I get asked about price.
- Why is the price not on the site?
- Because the same package means different work for a different firm: a different number of services, different copy, different cities. I answer an enquiry within one working day, and I give the price once I know what you do and what you need, in a written quote with no obligation. Only that price is fixed and accurate.
- Why does somebody offer a site for much less?
- Because that is usually a template with the text and images swapped. It is a legitimate product and for some firms it is enough. What you do not get is a structure built around your services, copy written for your customers, measurement of where enquiries come from, and somebody who answers when it matters.
- What if I only need a small change?
- Then you do not need a package. Small changes go into Care, larger ones run as a development sprint. I am not going to sell you a redesign because of one form.
- Can I pay in instalments?
- The build runs in three instalments, as above. If even that deposit does not work, there is the partnership: a smaller setup and a monthly fee, with ownership after 12 payments.
- What if I end the arrangement?
- You get everything paid for and done up to that point: the site, the content, the database and the access. The domain is in your name anyway. For the partnership before the 12 months are up, you pay the part of the build the instalments have not covered yet, under the rule written next to the partnership offer itself.
- Do I have to host with you?
- You do not. If the site already sits somewhere and runs, I can do Care alone. I offer managed hosting because then I answer for the whole chain rather than only for my part.
Next step
The answer comes within one working day.
Send the site address or a description of the job. I will say which package fits and what I would do first, and the price comes in a quote, before anyone pays for anything.